Every business knows that it is in their best interest to have a website to represent their business on the internet, the worlds largest consumer pool. However, not every business understands how to use such a powerful tool for their benefit.
1. First Impressions
First impressions are important for any business and statistics show that consumers are more likely to check out your business online before walking into your physical location, or even calling. So what does your website say about your business? Do you have a bad website that turns away potential clients or customers? Bad websites scream bad business. Would you show up to a business meeting wearing sweat pants and slippers? Probably not. More than likely you will dress for success, because you want others to associate your personal level of class with your business.
We live in a social media world. We can connect to close friends, family members, and co-workers at the flick of a thumb. In a world that is always connected through social media, shouldn’t your website be connected as well? If your current website is missing social media integration you are missing out on the best advertising rates ever…FREE. Give your visitors a chance to easily share your blog posts, products, images, and more with their Facebook friends, Twitter followers, or even pin to their Pinterest board. The more your visitors can share the more visibility your business will get. It’s not rocket science, and did I mention it’s free advertisement?
3. Mobile Ready
Have you ever tried to read an article on your smart phone that was formatted for your screen? Well I have and it’s not a pleasant experience. Zoom in and out, and then scroll left to right and up and down, it’s such a hassle. If your site is not mobile ready (or responsive) you may be turning away a portion of the 70% that choose to use their mobile device to surf the web. A website that isn’t mobile ready can have a negative impact on your mobile viewers–It may be assumed that your business is “behind the times” or lacking current technology. Do you want to maximize traffic to your site? Of course you do, so go mobile.
Now that we have highlighted how websites can hurt your business you’re probably wondering how your website could actually help your business. The good news is that websites can positively impact your business in many ways. Part two of this blog will highlight what your website needs to enhance your business.